Immediate Release September 22,1999
It's A Snap, South Florida's new home and crafting
television program will premiere on PAX-TV, WPXP
Channel 67, Friday September 24, 1999 at 11:00
AM in West Palm Beach and Port St. Lucie Saturday
September 25, 1999 in Dade, Broward, and Monroe
counties on PAX-TV, WPXM, Channel 35. The first
two episodes include tours of the world famous
Mar-a-Lago club in West Palm Beach and interviews
with Donald Trump. A news conference kicking off the
season will be hosted by Mar-a-Lago for the press
on Friday September 24, 1999 (by invitation only).
Post Article - Friday September 24, 1999
The following article appeared on the front page of the
Palm Beach Post Friday 9/24/99:
Palm Beach Daily News
September 24, 1999
By Shannon Donnelly, Daily
News Society Editor
stars in episode of show
sort of like This Old House, except on a different scale. This Big Old House maybe?
television show is doing the house-and-garden thing, South Florida style, and four of its
episode focus on Palm Beach.
Called Its A Snap, the show hosted by
Scott Whiddon and Janie Casoria tours interesting homes and then goes into a
workshop to show viewers how to adapt architectural and decorating features to their own
concept is that we go into nice homes and steal decorating ideas. Then we go back to the shop and re-create them
inexpensively, said producer Nadine Floyd. Its champagne decorating on a beer
first two episodes of the show tour Mar-a-Lago. Episode
No. 8 focuses on Boehm porcelain, and visits the Douglas Lorie store on Worth Avenue and
Helen Boehms apartment. Nancy Sexauer
Walshs home is the subject of episode No. 9.
Trump himself led the tour through Mar-a-Lago, and Floyd said she found the billionaire
developer an amiable host.
was delightful. I was surprised how tall he
was. Do-it-yourself projects from the
episodes include Mar-a-Lagos angel doors and ideas for a small scale library.
show is the brainchild for Floyd and Casoria. I
produce mostly corporate videos, nothing commercial, and she was working for Prudential
Realty and had her own furniture restoration business, Floyd said, Shes really
talented. We became good friends. She wanted to do a video on how to fix up your
house before selling it. Then we thought
about doing the crafts show. I told
her there was already Two Fat Ladies on the food channel. They dont need Two Blonde Ladies.
also a do-it-yourselfer. The chemistry
between the two hosts is incredible, Floyd said. Its like Lucy and Desi in the
workshop, she said. They
work well together. Floyd and Casoria
lined up their own sponsors to make the show easier to sell.
show will air on PaxNet at 11 a.m. Fridays, starting today.
We all have day jobs, and we did this on spec, Floyd said.
Weve all been nuts trying to juggle our schedules. Floyd is hopeful the show will find an audience.
the voice-over guy in here, Floyd said, and hes watching the tape. I gave my husband the high sign to speed it up, so
he fast-forwards it. The voice-over guy said,
No wait, I want to see this. My wife
would like this.
the voice-over guys union, so of course Im paying him through the noise while
hes watching the show.
South Florida Motion Picture and Television Underwriters Society and the Trump
organization will host a special preview party for the first episode, said Executive
Director Robert Weneck.
preview will take place at 10:30 a.m. to noon today at The Mar-a-Lago Club. Attendance is by invitation only.
September 24, 1999
By Vivi Abrams, Herald Writer
Couple offer decorating tips, home tours on new TV show Janie Casoria had a robbers
field day at Donald Trumps Mar-a-Lago home in Palm Beach in February. There
was so much to steal I cant tell you, she said with a giggle.
What Casoria stole were decorating ideas, which will be broadcast on a new PAX TV home
show that organizers are calling a cross between Martha Stewart and Tool Time. The show,
Its A Snap, is filmed by The Media Lab, a production company at 3250 Stirling rd. in
Hollywood. It will preview at 11 a.m. today on PAX TV in Palm Beach. PAX will air the show
at 10:30 a.m. Saturdays from Broward County to the Keys starting this week.
Casoria a 53-year-old Fort Lauderdale real estate agent, and co-host Scott Whiddon,
president of Causeway Lumber, visit luxurious South Florida homes and show viewers how to
duplicate the lavish adornments. Tips from the Trump mansion fill the first two programs.
Casoria says Trump was gracious in sharing his home. He played a little bit with us.
He had fun, Casoria said.
The co-hosts will show how to copy Mar-a-Lagos 3-foot wooden angel
doors, well, not exactly. Most people dont have a room for
30-foot doors, Casoria said. We scaled down to size.
The show brings together people who all have day jobs, said Casoria, a
lifelong crafts enthusiast. She met Nadine Floyd, the owner of the production company, six
years ago thorough the Broward Alliances film and television committee. Casoria
broached the idea of the show about a year and a half ago.
We did some limited marketing and found a lot of people are really into these
home-and-garden style shows, said Floyds husband, John a producer and editor.
But many of the shows already on the air were leaving out a whole region of the country.
Most are based up north, John Floyd said, Nothing shows South Florida
and what we have to offer.
Homes to be showcased on Its A Snap will represent Broward, Miami-Dade and Palm
Beach counties, Casoria said.
The homes filmed so far includes those of John Offerdahl, a former Miami Dolphins player,
Helen Boehm, a porcelain artist, Nancy Walsh, a Palm Beach socialite and Tom and Ginny
Miller, owners of a construction company. Whiddon, 39, said many of the homes belong to
his friends, acquaintances and local celebrities.
The first few shows were filmed in the showroom of his Fort Lauderdale business. In future
episodes, he and Casoria will appeal to viewers to submit ideas for homes to visit.
The ideal homes are not the ones decorated by famous designers, but the ones that reflect
their owners personalities, Casoria said.
Were looking for homes where theyve put some of themselves into
it, she said, Ginny (Miller) got down on her hands and knees and did so much
stuff. For the next 13 weeks, the shows producers are paying PAX for the
airtime in South Florida, with a potential audience of 1.4 million viewers, said PAX
regional sales manager Dennis Arnold. But the future could bring nationwide fame for
everyone involved with the show.
Floyd said he hopes the co-stars personalities will help attract a network to buy
and syndicated the show. In one upcoming show Whiddon dons buck teeth and does and Austin
Powers impression. Its like Lucy and Desi do crafts, Floyd said.
|The Palm Beach Post
October 3, 1999
By Heather Graulich, Palm Beach Staff Writer
MAR-A-LAGO: What you didnt see on Pax TV
Its A Snap! Or maybe it isnt.
A new home and garden television show based in South Florida tried to make a splash with
its debut on Pax TV, only to be told that its two-part episode, filmed at the exclusive
Mar-a-Lago in Palm Beach, violated the towns rules against videotaping private
property for broadcast.
Thats showbiz says Its a Snap producer Nadine Floyd of The Media Lab, a
Broward County-based video production company. After airing the first episode and
tour\ting the second installment on Sept. 24, Floyd was contacted by town officials
and agreed to pull the second episode that was to air on Oct 1. She replaced it with a
tour of a home owned by Tom and Ginny Miller in Fort Lauderdale, Its a
wonderful episode, and I cant air it, says Floyd of the second Mar-a-Lago
But we can with the narrative, at least. On page 4I youll find a few
highlights of the video tour of Mar-a-Lago, as told to Its A Snap
co-host Scott Whiddon by Mar-a-Lago house butler and historian Tony Senecal, who told of
the homes history since it was owned by Marjorie Merriweather Post.
The library is now the library bar. As far as being comfortable, that is my favorite room
in the house. The paneling was from an old estate outside of London. Mrs. Post purchased
the paneling and had it sent over here and fit to the room.
Over here is a painting
by Tony Bennett. Mr. Bennett will come down here for two or three weeks a year and just
paint every day.
The Monkey Loggia:
The reason I like this room so much the wrought-iron work is one thing
but the tile is absolutely amazing. This is all part of a collection of tile a woman from
Palm Beach had been collecting since the early 1800s. Mrs. Post bought the collection, all
36,000 tiles. Youll see it everywhere in the house.
The Spanish Room:
The reason I like it so much are the basket balconies one off of the bedroom
and one off of the bathroom with an incredible view of the ocean. And the fireplace
which everyone enjoys
Its a mosaic of broken tiles.
It was also called the Sleeping Beauty Suite. The castle is there at the beehive
fireplace. And the Beauty, as she slept, the wild roses grew all around the room. Now
these roses are not an appliqué, this is actually plaster that is built up and then
carved back. Its a very tedious process. (And) all the furnitures built to
scale for a child.
in the bathroom, Mrs. Post had two rows of tiles, child height
installed theyre all nursery rhymes and (Posts daughter) Dina Merrill
will tell you this is where her governess taught her to read.
You might say she also imported the stones in the patio, because they came from Long
Island. (Husband) E.F. Hutton had a hunting reserve there, and she fell in love with the
beach stones at the hunting reserve and literally brought them down here by the traincar
The ballroom was built in 1961-1962 so Mrs. Post would have a place to square dance,
which was one of her favorite forms of recreation. She was very good at it. Im not
sure that everyone shared the same enthusiasm for the square dancing, but they knew that
if they didnt attend that, you probably wouldnt get invited to anything
Why Trump wanted to make Mar-a-Lago into a club:
The biggest reason is to perpetuate the property. Mr. Trump is a realist. He never
wanted to imagine this house becoming a white elephant.
The rest of the show features Whiddon and co-host Janie Casoria showing viewers how to
make wood-paneled look cheaply in their own homes. Floyd says that part of the show will
probably be salvaged for a future episode, because in every show of Its A Snap,
Whiddon (president of Causeway Lumber) and Casoria (a former real estate
agent-turned-decorative artist) tackle an inexpensive craft project.
Floyd has purchased air time on Pax TV for 13 episodes of Its A Snap to air at 11
a.m. Fridays in Palm Beach County. In the next episode, Whiddon and a Casoria visit Miami
Beach and work on a mural project.
But the Lost tape of Mar-a-Lago will stay that way, says Floyd. I
dont want to fight city hall.
The Sun Sentinel
October 1, 1999
By Charlyne Varkonyi Schaub, Home and Garden Editor
New TV show demonstrated how home can look rich on a budget
Janie Casoria and Scott Whiddon can look at an interior designers work and calculate
how to translate it into the kind of decorating someone living in a starter town house
could afford .
The designing duo has packaged this ability in Its a Snap, a do-it-yourself show
that premiered on PAX-TV last week with a visit to Mar-a-Lago, the Palm Beach estate built
for cereal heiress Marjorie Merriweather Post. The 17-acre estate is now home to Donald
Trumps private club.
But after the airing of the first episode, further filming on the island was banned by the
Town of Palm Beach. Trump, no stranger to run-ins with Palm Beach officials, was cited for
violation of an ordinance that prohibits filmmaking, videotaping and movie producing for
any commercial purpose in the residential district of the island.
John and Nadine Floyd of Media Lab, producers in Fort Lauderdale decided to pull the
second Mar-a-Lago episode after Trump was cited on Monday. If we air the second
show, Mr. Trump will be in violation, Nadine Floyd said. I feel so bad for Mr.
Trump. (His staff) was all so nice to us. We dont want to be responsible for getting
him into more trouble.
Upscale on the cheap
Each episode of the 30-minute show begins with a tour of an upscale residence or building.
Then Casoria, a Fort Lauderdale real estate agent and crafts maven, and Whiddon, president
of Causeway Lumber, give step-by-step instructions on how to create an inexpensive
knockoff in the workshop. The show ends with what they call a Magical Memory,
a quick and easy craft project. In the first installment, the co-hosts showed how to mimic
the 16-foot-tall angel doors in Mar-a-Lagos palatial two-story living room. Whiddon
explained how to miter moldings to put together a series of frames on an average
homes doors, and Casoria showed how to create plaster-of-paris angels that are
screwed into the door in the middle of each frame.
The Banned episode included a workshop segment on re-creating the look of
Mar-a-Lagos library by using a wooden door as paneling and giving the illusion of
books with wallpaper imprinted with a pattern of faux books. Floyd said she will attempt
to salvage the idea and package it with a visit to another library.
Another show, which was to feature socialite Nancy Walshs Palm Beach estate, will
not be videotaped. This weeks substituted episode features the home of Tom and Ginny
Miller in the Rio Vista section of Fort Lauderdale. Casoria and Whiddon show how to create
two camouflage ideas with mosaics and a special ceiling treatment, Floyd said.
Future shows on the docket include a visit to porcelain bird queen Helen Boehms
apartment in West Palm Beach and the Weston home of former Miami Dolphin turned
restaurateur John Offerdahl and his wife Lynn.
He said/She said
The idea for the show germinated when the Floyds realized they knew two people who could
work together in a he said/she said show format. Whiddon had hired the Floyds
to edit his commercial videos, and Nadine knew Casoria because they were both involved
with the Broward Alliance Film and Television Commission.
John told me he had a friend who was good at arts and crafts and a few days later we
all had lunch at the Tower Club in Fort Lauderdale, Whiddon said. We
didnt know that the idea would take until about four months ago. We started filming
three months ago.
The Floyds took their idea to PAX TV, the self-described family network based
in West Palm Beach. We are very pleased to have the program on PAX, said
Charles Hansen, general manager and vice president of WPXP-CH.67 in West Palm Beach.
It is indicative of the family-friendly programming thats part of our
One Sink Medium Rare
Casoria and Whiddon play off each other well, and some of the banter can be amusing, such
as Casorias anecdote about transforming a chest of drawers into a vanity. After
cutting a hole in the vanity for the sink, she painted the cheapest sink she could find
and put it into the oven to bake. My poor husband came home and said, What do
I smell for dinner?, she said with her characteristic laugh. I told him:
Its a sink. I got to take it out. Its done.
Although promoters bill Its A Snap as a combination of Martha Stewart Living and
Tool Time, this locally produced show is more like HGTVs Carol Duvall Show with a
sprinkling of Saturday Night Live. The projects come off far more arts-and craftsy than
high-end design, and the scripts could benefit from some professional tweaking.
In the first episode, Whiddons puns were painful. He said we have a real royal
flush lined up and it was their chance to play our Trump card. And taste
is sometimes lacking. For example, in the banned episode, Casoria leaves the ladies
room of Mar-a-Lago with toilet paper dragging from her shoe.. Its doubtful that
lifestyle Martha Stewart would ever say thats a good thing.